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Get to know us better

A story of color and simplicity. 

In the summer of 2014 Vooguish was founded on a vision to redefine the every day through quality essentials that stand out.

Ali, the founder, had finally brought his vision to reality. He used his background in engineering to create product concepts and soon sought the expertise of Montreal’s creative pool of talent. Unique, quality, and stylish quickly became synonymous with the brand. In 2017, Vooguish added additional product lines and decided to progressively move the manufacturing back to Canada. Ali has set out on the aim of continuously crafting products that are capable of integrating colour and simplicity to anyone's look - all while keeping quality and value in mind.

As Vooguish grew, the next step was to consider the social context of our business. Today, the majority of the manufacturing is done locally in Quebec, and $5 from the sale of each backpack is donated to one of our partnered charities. Through our modern product styles, Vooguish believes in providing our customers with the power of giving back.

Who makes up our team?

 We have Ali, who’s truly the heart of it all.

Jobair, with his organization and creative direction.

Tam, thanks to his edge and precision everything flows.  

Jacob, the driven entrepreneur managing our business development.

And Katerina, who’s in a role that specializes in her overthinking of every word. 

    Color in your every day. Vooguish.


Ali shad


Jobair Jaber

Creative Director

Tam Lan

Web/Graphic Designer 

Jacob Cote

Business Development Manager

Katerina Orfans


Yassine Chaabi

Sales Manager 

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